Clickaine has introduced a new advertising format — Spotlight Bar, designed to deliver maximum visibility while maintaining a clean and non-intrusive user experience.

This format is ideal for advertisers who want consistent on-screen presence and strong engagement without disrupting user behavior.

What is Spotlight Bar?

Spotlight Bar is a sticky ad format that appears at the top or bottom of a webpage and remains visible while users scroll.

Key characteristics:

• fixed position on screen
• continuous visibility
• non-intrusive placement

For advertisers

A persistent ad placement that increases exposure and boosts CTR through continuous on-screen presence.

For publishers

A stable monetization solution that integrates seamlessly into the user experience.

Why Spotlight Bar performs

1. Continuous visibility

The ad stays on screen at all times, increasing the chances of interaction.

2. High engagement

Users see the message multiple times during one session, which improves CTR.

3. Clean user experience

The format does not interrupt browsing, making it suitable even for high-quality traffic sources.

4. Flexible creatives

Supports simple and effective creatives with strong call-to-action elements.

Traffic & Pricing Model

Spotlight Bar works on a:

CPC (Cost Per Click) model

This allows advertisers to:

• control costs
• scale campaigns efficiently
• optimize based on performance

Traffic Estimator

Clickaine provides a built-in traffic estimation tool that helps advertisers evaluate campaign potential before launch.

Current available traffic:

Expected volume: 77,915,287 impressions per day

The estimator allows you to:

• preview available traffic volume
• understand reach potential
• adjust targeting and bids before launching

Important:

• numbers are advisory
• based on historical and current data
• may include a margin of error

The forecast updates automatically when you:

• change targeting settings
• adjust your bid

This helps you find the optimal balance between reach and cost before spending budget.

Targeting Options

Clickaine provides flexible and granular targeting settings:

This level of control allows precise audience targeting and campaign optimization.

Optimization & Bidding Tools

Smart Bidding

Automatically adjusts bids to improve performance and efficiency.

Custom Bids

Allows manual bid adjustments for better traffic control and scaling.

Optimizer

An automated system that:

• filters underperforming sources
• improves traffic quality
• enhances ROI

Capping & Limits

Clickaine provides full control over ad delivery:

• frequency capping (per hour / per user)
• impressions limits
• daily & total budget settings

This helps:

• avoid overexposure
• manage spend
• optimize performance

Creatives Setup

All creatives can be added in the Ads section. You can:

• select Spotlight Bar format
• choose a template
• add title and description
• upload creatives
• insert destination URL

A preview feature allows you to check how your ad will look before launching.

Tracking with Macros

Clickaine supports dynamic URL parameters (macros) for advanced tracking.

Available parameters include:

• campaign ID
• creative ID
• device
• country
• OS
• browser
• cost

Example:

http://example.com?cost={cost}&creativeId={creativeId}&siteId={siteId}

This enables:

• detailed performance tracking
• traffic segmentation
• better campaign optimization

How to Launch a Campaign

1. Create a campaign
2. Select Spotlight Bar format
3. Choose CPC model
4. Configure targeting
5. Set bid or enable Smart Bidding
6. Define budget and capping
7. Upload creatives
8. Add tracking macros
9. Launch

Spotlight Bar is a powerful format that combines:

• constant visibility
• strong engagement
• flexible targeting
• advanced optimization tools

It is especially effective for:

• performance campaigns
• lead generation
• brand awareness
• high-CTR strategies

If used correctly, Spotlight Bar can become one of the most efficient formats in your advertising mix.

Launch campaign now!