Top Sports Events in 2025 to Promote Betting in Affiliate Marketing
The sports calendar for 2025 is packed with thrilling events that offer unparalleled opportunities for betting campaigns. With Clickaine’s advanced targeting options and premium traffic solutions, you can connect with the most engaged audience across the globe. From football fans to cricket enthusiasts, these events attract millions of viewers, making them the perfect platform to drive conversions.
Here’s a rundown of 2025’s top sports events and the best ad formats to maximize your campaigns. Let’s get started!
1. Summer Olympics – Tokyo, Japan
Date: July 19 – August 4, 2025
The Olympics are one of the most-watched sporting events worldwide, covering a vast array of sports. With millions of fans tuning in daily, this is a golden opportunity to promote betting offers across multiple disciplines, from track and field to swimming and gymnastics.
Best Ad Formats:
- Native Ads: Blend seamlessly into Olympic-themed content, ensuring higher engagement.
- Push Notifications: Deliver real-time updates on odds and match results to mobile users.
Affiliate Tip: Focus on diverse sports niches and create region-specific campaigns based on popular events in target countries.
2. UEFA Champions League Final
Date: May 2025
The UEFA Champions League is the pinnacle of European football, with the final attracting massive global attention. Fans from all over the world engage in pre-match predictions, making it a perfect event for betting promotions.
Best Ad Formats:
- Popunder Ads: Attract users with a high-impact format that grabs attention immediately.
- Video Slider Ads: Showcase key odds or promotions through engaging short-form videos.
Affiliate Tip: Use countdown timers, live score widgets, and special odds offers to engage football fans leading up to the final.
3. Cricket World Cup – India
Date: February – March 2025
The ICC Cricket World Cup is one of the most popular events in countries like India, Australia, England, and South Africa. With millions of cricket enthusiasts eager to predict match outcomes, it’s a jackpot for betting affiliates.
Best Ad Formats:
- Banner Ads: Promote offers with visually appealing banners placed on sports sites.
- Push Notifications: Share live match updates and special promotions to drive engagement.
Affiliate Tip: Run campaigns highlighting special promotions like “player of the match” or “most runs scored” to attract cricket fans.
4. Super Bowl LIX – New Orleans, USA
Date: February 9, 2025
The Super Bowl is not just a game—it’s a cultural phenomenon. With millions of viewers tuning in for the game, halftime show, and commercials, the Super Bowl provides ample opportunities for betting affiliates to promote American football odds.
Best Ad Formats:
- Native Ads: Integrate smoothly into NFL-related content, maintaining high relevance.
- Popunder Ads: Ensure your promotions get immediate attention from football fans.
Affiliate Tip: Create excitement with “first touchdown scorer” or “halftime predictions” promotions for increased engagement.
5. Wimbledon – London, UK
Date: June 23 – July 6, 2025
The most prestigious tennis tournament in the world draws massive global attention. With star players competing, tennis betting thrives during Wimbledon.
Best Ad Formats:
- In-Stream Video Ads: Highlight special odds or promotions during live match coverage.
- Native Ads: Target tennis enthusiasts with subtle, non-intrusive campaigns.
Affiliate Tip: Target tennis fans with specific campaigns, such as “winner predictions” or live betting on sets.
6. Formula 1 Grand Prix – Multiple Locations
Date: March – November 2025
With races throughout the year, Formula 1 provides consistent opportunities to attract betting enthusiasts. The thrilling competition between drivers like Verstappen, Hamilton, and Leclerc ensures high engagement.
Best Ad Formats:
- Skim Ads: Redirect users seamlessly to betting platforms with relevant F1 content.
- Push Notifications: Alert fans about odds changes or race-day specials.
Affiliate Tip: Focus on race-specific promotions, like “pole position bets” or “fastest lap predictions.”
7. Copa América – Brazil
Date: June 2025
South America’s most prestigious football tournament brings together the best national teams in the region. With a passionate fan base, Copa América is a prime event for betting campaigns targeting Latin America.
Best Ad Formats:
- Popunder Ads: Capture the attention of football fans with high-impact visuals.
- Direct Link Ads: Provide easy, one-click access to betting platforms.
Affiliate Tip: Highlight local betting options and offer multilingual campaigns to engage regional audiences.
8. Rugby World Cup – Australia
Date: October – November 2025
Rugby fans from across the globe will tune in to watch this high-intensity tournament. With teams like New Zealand, England, and South Africa competing, the Rugby World Cup provides exciting betting opportunities.
Best Ad Formats:
- Video Slider Ads: Engage audiences with short, impactful video ads about match predictions.
- Banner Ads: Promote odds and special bonuses on rugby-related sites.
Affiliate Tip: Promote match-specific offers and focus on high-stakes games like the semi-finals and finals.
9. NBA Finals – USA
Date: June 2025
Basketball fans worldwide eagerly await the NBA Finals, making it a hot event for betting promotions. With global stars dominating the scene, it’s an unmissable event for affiliates.
Best Ad Formats:
- Push Notifications: Send live updates on game scores and special bets.
- In-Stream Video Ads: Highlight pre-game odds or post-game analysis to keep users engaged.
Affiliate Tip: Use player-specific bets and live in-game promotions to engage fans.
10. The Masters – Augusta, USA
Date: April 10 – 13, 2025
One of golf’s most prestigious tournaments, The Masters attracts a dedicated fan base. The focus on individual players makes it ideal for specific betting promotions.
Best Ad Formats:
- Native Ads: Appeal to golf enthusiasts through well-placed content.
- Banner Ads: Highlight exclusive odds on top players with visually engaging creatives.
Affiliate Tip: Offer exclusive odds on top players and run campaigns targeting golf fans in high-value markets like the USA, UK, and Australia.
How to Maximize Affiliate Success During Sports Events
- Geo-Targeted Campaigns: Focus on regions where specific sports have the highest popularity.
- Live Betting Promotions: Highlight in-play betting options to engage users during matches.
- Mobile-Friendly Campaigns: Ensure your landing pages and creatives are optimized for mobile users.
- Special Bonuses: Offer event-specific bonuses or free bets to attract users.
By aligning your affiliate marketing campaigns with these high-profile sports events and utilizing the most effective ad formats, you can drive more traffic, boost engagement, and maximize conversions.
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