Author: Liubov Feildman
The Hidden Cost of Cheap Traffic: When Low CPM Can Kill Your ROI
In performance marketing, few numbers trigger more excitement than a low CPM. You log into a traffic source, see impressions priced at $0.10–$0.20, and your first thought is:“Great. I can test cheaply and scale fast.” It feels like you’ve found…
What to Launch First: Landing Page or Direct Link? (And Why It Matters)
One of the most common questions in performance marketing is deceptively simple: Should you start with a landing page or a direct link? The choice affects not only conversion rate, but also traffic learning, testing speed, scalability, and long-term profitability.…
Top GEOs & Traffic Types That Pay the Most: A Practical Guide for Publishers
For publishers, revenue is not only about traffic volume.Two websites with the same number of users can generate very different income depending on GEO, traffic type, and vertical demand. Understanding which GEOs and traffic types deliver the highest CPM, RPM,…
The Art of Traffic Testing: How to Build a Reliable Testing Framework for Any Vertical
Traffic testing is one of the most misunderstood stages in performance marketing. Many advertisers launch campaigns, collect scattered data, and make decisions too early — often killing potentially profitable sources or scaling traffic that was never truly validated. Successful advertisers…
Monetizing Small–Mid Traffic: How Clickaine Pays Even for 10k–50k Users per Month
Many website owners believe that monetization only makes sense once a site reaches hundreds of thousands or millions of users. As a result, publishers with 10,000–50,000 monthly users often delay monetization or rely on low-yield solutions that barely cover hosting…
How Smart Advertisers Optimize for Time of Day & Weekday Performance
In performance marketing, traffic quality is not only determined by source, GEO, or format — it is also heavily influenced by time. User intent, attention span, and conversion probability fluctuate throughout the day and across the week. Advertisers who understand…