Author: Liubov Feildman
Best Practices for Running iGaming Campaigns in Tier-2 GEOs
The iGaming vertical (sports betting, casinos, lotteries, poker, esports) is one of the most competitive — and profitable — in performance marketing. While Tier-1 GEOs bring high-value players, they’re also saturated with competition, strict regulations, and high CPMs. That’s why…
How Advertisers Sabotage Their CPM — 5 Mistakes and Fixes
CPM (Cost per Mille) is one of the most important metrics in digital advertising. It directly impacts how much traffic you buy, how your ads are prioritized in auctions, and ultimately how profitable your campaigns are. A high CPM without…
How to Choose the Right GEOs for Your Budget and Goals
Tier 1 vs Tier 2 vs Tier 3 explained — with strategy tips based on vertical and ad format Choosing the right GEO (geographic targeting) is one of the most critical decisions for any advertiser or affiliate. Whether you're running…
Ad Fatigue Is Real: How to Keep Creatives Performing Longer
Digital advertising isn't just about launching the perfect ad — it's about keeping it fresh. With users scrolling faster, attention spans shrinking, and competition rising, ad fatigue sets in faster than ever. If your creatives are dying a slow death…
Affiliate Marketing Glossary: 30 Terms Every Beginner Must Know
Entering the world of affiliate marketing? You’ve likely come across terms like "CTR", "CPL", or "Smartlink" and wondered what they actually mean. This glossary is your go-to cheat sheet for the 30 most common (and important) affiliate marketing terms —…
Self-Serve Platform for Publishers: Monetize Smarter with Clickaine
Managing your monetization should be easy — and with Clickaine's self-serve publisher platform, it truly is. From adding your site and grabbing the code to monitoring real-time stats and requesting payouts, our interface is built for simplicity, speed, and total…