Category: Best practices
How Smart Advertisers Optimize for Time of Day & Weekday Performance
In performance marketing, traffic quality is not only determined by source, GEO, or format — it is also heavily influenced by time. User intent, attention span, and conversion probability fluctuate throughout the day and across the week. Advertisers who understand…
How to Spot Fake Traffic or Low-Quality Sources Before You Lose Money
In performance marketing, traffic quality is the foundation of profitability. Even experienced advertisers can lose significant budgets to fake, manipulated, or structurally low-quality traffic if early warning signals are missed. This article outlines key red flags, behavioral patterns, and data…
Scaling from a Hobby Site to Full-Time Revenue
A Practical Monetization Strategy for Publishers Many websites start as passion projects — blogs, niche content sites, tools, or communities built around a personal interest. Turning such a hobby site into a stable, full-time revenue stream is possible, but it…
Media-Buying Trends 2026: What Affiliate Advertisers Should Prepare for Now
As affiliate marketing matures into a data-intensive and regulation-aware industry, media buying in 2026 will be defined by structural shifts rather than short-term tactics. Rising acquisition costs, stricter compliance, and algorithmic dominance are forcing advertisers and affiliates to rethink how…
How to Build a Winning Popunder Funnel: From First Click to Conversion — The Complete Advanced Guide
Popunder advertising remains one of the most scalable, stable, and cost-efficient traffic sources in performance marketing. It delivers massive volumes, low CPMs, and uncrowded user attention — but the real power of Popunder comes only when you build a strategically…
Working With Restricted or Regulated Verticals: What Advertisers Need to Know
Running advertising campaigns in restricted or regulated verticals is both a challenge and an opportunity. These verticals often deliver higher ROI, more engaged audiences, and premium payouts. But they also come with stricter rules, more complex compliance requirements, and a…