In the performance marketing world, success starts not just with traffic — but with how you pay for it.

At Clickaine, we give advertisers the flexibility to choose from a variety of transparent, performance-oriented pricing models, so you can launch smarter campaigns based on your goals: reach, clicks, or conversions.

Here’s a breakdown of the main pricing models available on Clickaine and how to choose the one that fits your campaign strategy best.

📊 1. CPM (Cost Per Mille)

Pay per 1,000 impressions — regardless of user interaction. CPM is ideal for brand awareness, broad reach, and campaigns that rely on high visibility.

✅ Best For:

• Campaigns focused on impressions
  
• Offers with strong landing pages and retargeting
  
• Large-scale GEO testing and audience exposure
  

📌 CPM is available for:

• Popunder
  
• Skim Traffic
  
• Banner Ads
  
• In-stream Video
  
• Interstitials
  
• Video Slider
  

Tip: Combine CPM traffic with strong creatives and optimized landing pages for maximum ROI.

🖱️ 2. CPC (Cost Per Click)

Pay only when someone clicks on your ad. CPC gives you tighter control over engagement costs and is best for campaigns that depend on traffic quality and user action.

✅ Best For:

• Direct-response campaigns
  
• Funnels that convert quickly (SOI/CPL)
  
• Testing creatives and headlines
  

📌 CPC is available for:

• Native Ads
  
• Direct Click
  
• Spotlight Bar
  
• Tabs
  
• Banner Ads (also available on CPM)
  

Tip: Use CPC for performance-driven offers like dating, sweepstakes, utilities, and quiz funnels.

🤖 3. Smart Bidding (Smart Pricing)

Want to automate bidding and let the platform optimize your performance in real-time? Smart Bidding uses machine learning to adjust your bids based on user behavior, device type, GEO, time of day, and more — all aimed at improving your conversion rates and return on ad spend.

⚙️ How Smart Bidding Works:

• Dynamically adjusts bids across placements
  
• Targets based on engagement potential
  
• Caps bids at no more than 100% above your baseline
  
• Saves time and improves campaign efficiency
  

Note: Activating Smart Bidding may limit your traffic volume, but it helps you maintain better cost-efficiency over time.

📌 Smart Bidding can be used with:

• Any CPM or CPC campaign
  
• Best results seen with Popunder, Skim, Native, and Spotlight Bar
  

Tip: Use Smart Bidding to automate and scale mature campaigns after initial testing phases.

📢 Format-Specific Pricing Overview

🎯 Which Pricing Model Should You Choose?

Choose CPM if:

• You want to maximize visibility or test broad traffic segments
  
• Your offer converts well without needing heavy pre-engagement
  
• You’re running video or brand campaigns
  

Choose CPC if:

• You only want to pay for clicks
  
• You’re optimizing based on CTR and funnel performance
  
• You’re running native or push ad funnels
  

Choose Smart Bidding if:

• You want AI-based cost control
  
• Your campaign is stable and you’re ready to scale
  
• You need help optimizing across multiple traffic sources
  

🚀 Ready to Launch Smarter?

Choosing the right pricing model is just the beginning. With Clickaine’s flexible campaign builder, powerful targeting tools, and automated optimization features, you can build performance campaigns that scale — your way.

👉 Launch Your Campaign Now

Need help selecting the right setup? Our support team is here to assist — or check out our guides for each ad format.