When launching performance campaigns with Clickaine, choosing the right ad format is key to hitting your KPIs. Each format serves a specific purpose and behaves differently based on user interaction, timing, and intent. In this guide, we break down the differences between Skim Ads, Popunder Ads, and Tab Ads to help you make informed decisions for your media buying strategy.

Skim Ads

What they are: Skim ads are a type of in-text monetization. They turn specific keywords or clickable elements on a webpage into monetized links. When a user hovers or clicks on these triggers, an ad (usually a pop or redirect) is activated.

How they work:

• Activated by user interaction (hover or click)
• Opens a new page or redirect with the advertised offer
• Usually subtle and non-intrusive, blending with page content

Best for:

• Offers with broad GEO reach and high CTR potential
• Campaigns where a soft entry point into the funnel is preferred

Pros:

• Less aggressive user experience
• High volume across various verticals
• Works well with content-driven traffic

Popunder Ads

What they are: Popunders are ads that open in a new browser tab or window, behind the main website the user is visiting. The user usually sees the ad after closing or minimizing the main tab.

How they work:

• Triggered by a click or action on the page
• Opens in the background, gaining full visibility later
• Delivers 100% viewability without interrupting the user’s current session

Best for:

• Utilities, sweepstakes, dating, and iGaming offers
• Advertisers looking for mass traffic at low CPMs

Pros:

• High impression visibility
• Lower bounce rates
• Strong performance in Tier 2–3 GEOs

Tab Ads

What they are: Tab ads open a new browser tab alongside the current tab the user is viewing. Unlike popunders, the new tab might be visible immediately depending on browser behavior.

How they work:

• Often triggered by a click or timed event
• Opens a new tab with the landing page or offer
• Can be more immediately noticeable than popunders

Best for:

• Offers requiring instant exposure or high initial attention
• Campaigns where visibility timing is critical

Pros:

• Quick visibility post-click
• Balanced user experience
• Compatible with many types of browser behavior

Choosing the Right Format with Clickaine

At Clickaine, we support a wide range of ad formats tailored to your campaign goals. Whether you’re testing new creatives or scaling a proven funnel, understanding ad behavior helps you optimize for:

• Viewability
• Engagement intent
• Conversion timing
• Cost-efficiency

Work with your Clickaine manager to match your offer with the right traffic and ad format. Testing different ad types can dramatically improve your CTR, ROI, and overall campaign performance.

Ready to launch? Tap into global traffic with Clickaine’s smart delivery and automatic optimization tools.

🚀 Smarter ads. Better results.