Author: Liubov Feildman
The Role of Frequency and User Journey in Popunder Campaigns
Popunder advertising remains one of the most powerful tools for performance marketers and direct response campaigns. But running a successful pop campaign isn’t just about buying large volumes of traffic — it’s about understanding how often users see your ads…
Native vs Popunder: Which Format Wins for Monetization?
Monetization strategies in digital advertising are constantly evolving, and two of the most effective — yet very different — formats are Native and Popunder ads. Both bring strong results, but the “winner” often depends on your goals, audience, and traffic…
How to Increase Your Website RPM with Smart Ad Placement
For publishers, RPM (Revenue per Mille) is one of the most important performance metrics. It shows how much revenue you earn per 1,000 page views: 👉 RPM = (Estimated Earnings ÷ Page Views) × 1,000 The higher your RPM, the…
Top Tracking Mistakes Affiliates Make — And How PeerClick + Clickaine Fix Them
Affiliate marketing success depends on two core things: quality traffic and accurate tracking.No matter how great your offer is — if you're leaking conversions, misfiring redirects, or missing test results, you're leaving money on the table. In this article, we’ve…
Best Practices for Running iGaming Campaigns in Tier-2 GEOs
The iGaming vertical (sports betting, casinos, lotteries, poker, esports) is one of the most competitive — and profitable — in performance marketing. While Tier-1 GEOs bring high-value players, they’re also saturated with competition, strict regulations, and high CPMs. That’s why…
How Advertisers Sabotage Their CPM — 5 Mistakes and Fixes
CPM (Cost per Mille) is one of the most important metrics in digital advertising. It directly impacts how much traffic you buy, how your ads are prioritized in auctions, and ultimately how profitable your campaigns are. A high CPM without…