Tag: ad format
What to Launch First: Landing Page or Direct Link? (And Why It Matters)
One of the most common questions in performance marketing is deceptively simple: Should you start with a landing page or a direct link? The choice affects not only conversion rate, but also traffic learning, testing speed, scalability, and long-term profitability.…
How to Choose the Best Ad Network for Your Website: Objective Criteria
The digital advertising landscape continues to evolve, and publishers today have more network options than ever. But more choice means more confusion — CPM models vary, formats behave differently, support quality is inconsistent, and not every ad network treats publishers…
Native vs Popunder: Which Format Wins for Monetization?
Monetization strategies in digital advertising are constantly evolving, and two of the most effective — yet very different — formats are Native and Popunder ads. Both bring strong results, but the “winner” often depends on your goals, audience, and traffic…
Ad Fatigue Is Real: How to Keep Creatives Performing Longer
Digital advertising isn't just about launching the perfect ad — it's about keeping it fresh. With users scrolling faster, attention spans shrinking, and competition rising, ad fatigue sets in faster than ever. If your creatives are dying a slow death…
Skim Ads for Advertisers: Reach High-Intent Users with Every Click
Looking for a powerful yet non-disruptive way to get your offer in front of engaged users? Skim Ads are one of the most effective traffic formats for advertisers who value quality over volume — delivering intent-driven clicks from real users…
Banner Ads with Clickaine: Simple, Scalable, and Still Converting
In a world of flashy formats and aggressive popups, banner ads remain one of the most trusted and effective tools in a performance marketer’s arsenal. And when executed right — with smart placement, clear targeting, and high-quality traffic — they…